Of Service is a female-founded and female-led firm by industry veteran Ericka McGriff. With over seven years of experience across public relations, events, sales, communications and influencer management. Of Service is dedicated to supporting creators and brands through authentic storytelling, rooted in service.
Our Services
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Our Campaign Management service is built to help influencers grow their brand, connect with the right audiences, and execute high-impact campaigns that drive engagement and value.
Let us handle the logistics, so you can focus on what you do best—creating, connecting, and inspiring.
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Our Campaign Casting service connects brands and agencies with the right talent to bring creative visions to life.
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Our consulting services are designed to support all creative professionals in navigating the competitive industry with clarity and confidence.
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Our Talent Representation service is built on trust, transparency, and tailored strategy. We represent a diverse roster of talent across entertainment, digital media, fashion, and influencer marketing—acting as both advocate and advisor to help you navigate the industry and grow your career with purpose.
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Our Talent Sourcing service specializes in finding and securing top-tier talent for campaigns, productions, events, and brand partnerships. We deliver talent that not only fits the brief—but elevates it.
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Our Revenue Stream Development service is designed to help talent turn influence into income through affiliate, monetization, and subscription marketing.
our work
past + present
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@dianasaldana & Sigma Beauty
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@iamBeauticurve x Sol de Janeiro
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@ColorMeCourtney & Disney
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@ColorMeCourtney & Target
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@blairimani x Read This to Get Smarter
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@Team2Moms x Jergens
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@oliviarink x Hyundai
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@colormecourtney x @keiko x Ivy City
brands we’ve worked with
join
our roster
Are you an athlete, influencer, or digital entrepreneur looking to bring on a team? If so, please fill out our brief application so that we can get to know you and learn what you’re looking for in an agency.
work with
us
When you choose to work with OF SERVICE STUDIOS talent, you’re signing on for a seamless, hands-on approach to campaign management. From organized and timely delivery of assets to thumb-stopping content that addresses KPIs through ultimate creativity, there’s a reason why our brand and agency partners continue to tap our roster for their influencer marketing needs.